Get Ready - It's All About to Change!

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The Deadly Webinar: Three Things You Can Do to Keep From Boring Your Students To Death!

I'm sure this has happened to you: You get an email about a webinar. The topic sounds just like something you have thought about/wondered about. Oh, look! It's free! And on your lunch hour! What a great opportunity to do a little professional development and munch your sandwich. What could be better?

When the appointed hour arrives, you are settled at your desk, sandwich in hand. You log into the webinar site, and the technology works fine. The presenter begins and, after a few minutes, you begin to zone out. Between your instant messages, signing a few expense reports and vacation requests, and checking email, you suddenly realize that 20 minutes have passed and you have heard nothing. You have not a clue what they are talking about now. Oh well, they will make the slides available to download at the end. Maybe you can listen to the recorded version too. Only you never do.

Sound familiar? Yeah, me too. And here's the worst part: that's how most of your participants are behaving during YOUR webinar. Here are three really simple things that you can do to make your webinars more engaging.

First, don't be afraid to give your participants pre-work to accomplish. Even if your students haven't completed the assignment, you don't have to begin from zero. A little of the information will prime your audience, and you won't have to wasted as much precious time reviewing the basics. It also sends a subtle but clear message that the participants are going to be actively involved in this engagement, and not be able to just sit there, like blobs, munching sandwiches and zoning out. 

Second, to draw your student in, tell a story, and focus on the why. I actually heard a great webinar yesterday, given by Ray Jimenez on story telling and training. Ray did a great job, and his webinar was the inspiration for this post. Ray gave several examples of how a good story really grabs your learner and makes them tune in. He used a Mercedes commercial to illustrate this. This commercial really grabbed me. I was ready to go out and buy one after watching it, and I never respond to ads like that! If only the car wasn't $100,000+! Telling stories like this is really establishing the "why" that Simon Sinek talks about.  (You can read my post about that here.)

Third, engage your students by asking them questions as you move along through your talk, and - here's the important part - respond to their comments by name. When Ray read my response to one of his questions and said, "Clare, great point," I was hooked! I was no longer just an anonymous participant. I was Clare, with the great point. I wanted to be recognized again, so I listened hard and tried to make good replies to his questions. Ray didn't do this once or twice, he did his all the way through his talk. It was very energizing and engaging, and contributed to the success of the talk.

I'm sure that there are more things/different things you could do to make your webinars engaging. But nothing works like involving your audience. Give these a try and let me know what you think!

Segmenting, Signaling, and Weeding: Improving Learning from Educational Video

It's always exciting to find out that something I have believed to be true actually is true, and there is research to support it! Today I read a wonderful journal article by Mohamed Ibrahim and Pavlo D Antoneko, both affiliated with Oaklahoma State University. The paper is titled, Effects of Segmenting, Signaling, and Weeding on Learning from Educational Video. The study used hearing students and focused on dual channel processing of video and the cognitive load problems that arise, particularly for novice learners without domain knowledge. I believe there are many good take-aways for content that is being developed for deaf learners.

Ibrahim and Antonenko tested three strategies that seem to improve knowledge retention: segmenting, signaling, and weeding.  Breaking the content into smaller pieces allows students' working memory to  Signaling means that the students are notified when a piece of content is important. Weeding refers to removing all superfluous content. 

The core problem is that when novice learners encounter video instruction, it tends to be delivered all in one big piece. It has to be swallowed whole, or not at all. In addition, if the student is a novice, without domain knowledge, then he has to try to figure out what is important and should be remembered, and then where that knowledge should be remembered. So, Ii the content is too long, for example an hour instead of 5 minutes, the student's working memory can't manage it. By contrast, when a student encounters a difficult text, the student can usually stop it, or think about it.

Segmenting is the practice of chunking the video. When the 5 minute video ends, the student must do something to get the next piece. Just this is enough to give his brain the time to consider and store the content.

Signally adresses a problem that novice learners have. Without domain knowledge, the student has to determine what is important, and what is not, and where each part of the knowledge fits, locically. Signaling notifies the student when something important is happening in the video. Not having to make this determination for themselves, when they don't yet have experience reduces the cognitive load on the student, and results in bettter retenion and learning.

Closely related is the problem of weeding. Weeding removes all superfluous material so again the student is able to understand what is important and what is not. Removing this material also reduces the cognitive load for the student.

The concepts of segmenting, signalling, weeding are critical to the instructional design model I'm assembling for teaching business skills, particularly concept and principle content types, to deaf professionals.

Video Cases Research by Ulgur Kale and Pmela Whitehouse, and What It Means to Asynchronous E-Learning

I just read a fascinating article in the Journal of Research on Technology in Education. Structuring Video Cases to Support Future Teachers' Problem Solving by Ulgur Kale and Pamela Whitehouse (you can read the entire article here) describes research done on the use of video cases with preservice teachers. I was particularly interested in what they call "ill-structured pedagogical problem solving." I think this means the messy problems that pop up in real life, when there are people involved. These kind of problems are layered, and, according to Kale and Whitehouse, what the preservice teacher can see in the problem is based on their own preferred teaching theory. In other words, what I call "The Carpenter's Problem" or if all you own is a hammer, then everything looks like a nail.

I'm interested in the use of video cases for teaching business skills, and this study offered me some great leads on how to structure them. Here's the summary:

1. Students have to be taught how to notice. I'm not sure that Kale and Whitehouse would exactly recognize this from their article, but it's in there. I think that most of what a person needs to learn about any subject that requires more than memorization is how to notice. The how-to-notice piece is what organizes chaos.

2. Students need a schema  for analysis and appropriate scaffolding. It is in reflecting and verbalizing the problem solving process that students are able to understand what is at hand, and their ability to reflect is enhanced. Tools that were proven useful included guiding questions, rubrics, and category codes.

3. Students need more than one schema.  Reviewing content with more than one lens (or with the help of experts with more than one analysis model) allows the students to understand the material more deeply. More points of view translate to greater ability to notice different aspects of the teaching moment.

4. Video cases should be segmented, rather than shown in entirety. Segmented video leads to better skills transfer and knowledge retention. I always felt this was true, because I can feel myself becoming fatigued. Apparently research by R.E. Meyer reveals that when students are working on ill-defined problems, the breaks between segments is particularly necessary because the cognitive and meta-cognitive demands require more time for recovery.

5. Resources should be arranged sequentially. The model for presentation would be first a video segment, and then the instructor's analysis. Then another segment, and more analysis. Presentation in this manner helps the preservice teachers to better identify the "new" material in the subsequent segments. I think having the students apply their own analysis in this manner would also be advantageous. 

All of this was very useful when I consider how to best teach principle (judgement) based learning, such as that I will convey in a business skills course. Right away I am thinking that we need to develop a method for observation that can be taught to students before we start in on the content area. I need to do research to see what sorts of analysis models exist now. The breaking the content into segments and structuring the analysis with the students will be the easy part, I think.

Sharing the Dream

Watch this video, and think about how we can use this idea to develop better business skills content.  To see the video with subtitles in English, please go here.

Professional Development for Deaf Professionals

I'm really interested in developing some kind of materials for professional development for NTID grads. I saw some statistics that say our students enter the job market at the same pay rate as their hearing colleagues, but when they have been in the market for a while, they stop making the same sort of gains in position and salary. My thought is that our students aren't being promoted to management positions at the same rate as their hearing colleagues. I think that there may be five reasons for this:

1. Weak written English skills
2. Lack of opportunities to be mentored
3. They don't "overhear", so soft skills information isn't being passed to them in that way
4. Lack of appropriate professional development opportunities. (I don't believe simply providing an interpreter at a workshop is enough. And I am not sure that employers are actually making these programs available due to the additional cost of interpreters.)
5. Unwillingness by Deaf professionals to move around, due to the difficulty of training hearing co-workers how to communicate. Once Deaf professionals get things worked out, they may be reluctant to repeat the process. 

Here are the topics I believe would be useful:

• Personal goal setting
• Time management
• Conducting a meeting
• Project management
• Some kind of negotiation skills training 
• Focused business writing: emails, meeting minutes, meeting agendas, status reports
• Presentation skills
• Self-branding and planning your career

I saw some e-learning that was developed at Cornell. The "class" has some material that the student does on his own, and then some webinar sessions where the students are "together". I want the self-pace material to be developed in a way that takes advantages of ASL features. I am planning to work on a prototype of one of these as a "Major Design Project." 

What is the Future of e-Learning?

Just recently, someone asked me, "Where do you think eLearning is going to be in the next 3 to 5 years, given the rise of "Web 2.0" and social media? Great question! I think the seeds of the future are here, in front of us.

One of the ideas I collected when I was an MBA student at the Simon School (excellent program, by the way!) was that notion of information costs. Information costs mean that decision making is more effective when it is executed closest to the place where the question arises because detail and meaning are lost in the transfer of information. For example, let's say you own a big retail chain that caters to the 20 something crowd. And you aren't a 20 something. You are a 50 something who has money and business experience, but not the life that is typical of your typical customer.

When you are deciding what merchandise you should stock, you are probably doing a lot of things like asking representative samples of your customers their opinions and using statistical analysis to determine what you are selling. Those sorts of things are what people do to answer the question, "How many pairs of skinny jeans should I buy this quarter?"

But the 20 something salesclerk in your shop knows that people try on your faded and ripped jeans but they rarely buy them. She knows that they like the edgey look but they hate the fact that the waist band is just a smidge too tight. She knows that if the waistband was, say 1/8" bigger, people would be buying those faded and ripped jeans every time. And since your biggest competitor doesn't offer them, you would be selling them to everyone who wanted them.

So the 20 something salesclerk who you pay a little over minimum wage, actually knows more about your business than you do. Why? Because she is closer to the place where the customer is making the decision about what pair of jeans to buy. If you could somehow empower that 20 something salesclerk to actually order the stock for her store (oops, I mean YOUR store!), you might actually do better than you are doing now.

What does this mean for eLearning? That most efficient decision for what to learn is the one made by the student.

The World Wide Web is becoming more and more democratizing as it develops. Where content was more or less controlled by subject matter experts or webmasters in the past, now we see content being developed by unlikely individuals (like me!) and groups of people. Now we have blogging and crowd sourcing. Anyone can be located and linked to or friended. Universities are making their teaching content available for free. Search engines are incredibly powerful. This means learners will be able to and want to direct their own learning. They won't be looking to anonymous experts in text books, or for Grand Poopbas of Learning to tell them what they need to learn and in what order.

So we are now in a time when the efficiency of learner-directed learning can be combined with easily located and rich content. And here's another factor. Employers are asking their teams to actually create knowledge. Unless you want a job that uses the phrase, "Do you want fries with that?", that's what you are going to be asked to do. Most of the other kind of jobs, the jobs our fathers had, have moved to other locations where labor is cheaper than it can be here.

So what changes to our eLearning does this demand?

It is critically important that we give our students a framework for evaluating their own gaps in skill, experience, and knowledge. If they don't have a way to determine those gaps, they can't accurately determine what they need to learn. I don't think I can ever think of an instance where a course or a class started with a methodology for the student to self-evaluate. Either the instructor assumed that if I was in the class I need to know the material, or the instructor managed the evaluation process and owned the results. This is going to have to stop. I predict that students will simply not participate in learning experiences that don't include this element.

Additionally, our content needs to be chunked in to smaller bites and indexed so that learners can locate the specific piece they want to find. Learners need an easy way to build on existing content, to make connections with others and to vet the expertise of their fellow collaborators. That's what the future of eLearning will look like.

Constructivism and Online Learning, part 1

A confession. I am a constructivist.

Constructivism is the belief that learners construct mental models of the world, and then integrate new information into those models. Learners need to direct the learning process, because they know where their mental models need work. This integration is an active process, where the learner has to seek out the knowledge, examine it, determine how and where it fits, reject it if it isn't sound. It is about as far away from a traditional learning model, where the teacher is the font of knowledge and determines what is going to be learned.

For a long time I didn't even know what the name of this was. I hadn't heard the term constructivism. But I grew up in a family that revered self-directed learning. As a child and young adult, I spent the summers studying some topic of my own choosing. One year it was falconry. Not a lot of need for falconry in suburban Dallas, Texas in the late 1960s. But that's what I wanted to learn about. Another year it was folklore, the oral tradition and nursery rhymes. I would read everything we had at the Garland Public Library on my subject of choice. Sometimes that wasn't much. It would have been great if there had been a way that someone could have helped me to construct a framework to think about these subjects, or a way I could have discussed my ideas with others. But I did learn how to dig into something for myself, and I didn't have to apologize to anyone for being interested in kind of weird stuff.

Being able to learn on one's own, to direct a program of study, was much appreciated in my family. Here is a story about my father's uncle. (Warning: this is not the History Channel. I have adjusted the "facts" to suit my need, and over time I don't even remember how much I adjusted the facts. I do this all the time. Some people may call this "lying". I call it "story-telling.")

Ok... So, my grandfather and my great uncle had a dairy business. Grandpa was good with the housewives, and Uncle Lawrence was good with the cows. Grandpa was handsome and smooth and a good enough business man that he retired very early and left southern New York and moved his family to someplace nice -- San Diego -- while he was quite young and still enjoying life. Uncle Lawrence was good with the cows.

One day, Uncle Lawrence had a question about the education that his childern were receiving. So, after tending to the cows, he hitched up his overalls and made his way to the School Board meeting. Uncle Lawrence didn't have the advantage of much formal education -- he had not finished high school. In those days people did that, they quit school and went to work to support their families. So when he got down to the School Board meeting, he was a man who knew how to work hard, who wasn't educated and was good with the cows. Family lore has it that the School Board men weren't very hospitable to Uncle Lawrence. Maybe they chuckled at his un-educated, go0d-with-cows ways. They embarrassed him. Uncle Lawrence returned home.

But as I said earlier, Uncle Lawrence knew how to work hard. So he decided to work hard at becoming educated. He visited the free public library and he read and studied. Eventually he became the President of the School Board.

The moral of the story to me was always clear: Education isn't only what happens at school. As long as there is a free public library, there is no need for me to ignorant. Hard work, study and reading are all it takes.

In this series of reflections, I will discuss how Constructivist theory can be implemented into the development of online learning. I encourage you to share your thoughts -- this isn't just me talking, it should be one side of a dialogue. So, please, pipe up as you think of stuff. The conversation with help us both.