Tuesday, April 19, 2011

Scatter/Gather: Where Have You Been All My Life?

It's so exciting to me to find a site/book/person who says what I have been thinking but so clearly and fluently. 
What if you could text a one-dollar donation for every story you heard on NPR that really fascinated, moved, or taught you something?  It would be extremely easy to do, and probably at least as likely to bring in $50 a year (the threshold for station membership) as the twice-yearly membership drives where NPR implores listeners to remember the importance of those same programs.  Added to the usual membership option, the text-a-dollar possibility would provide an instantaneous reward for them and, however surprisingly, for you.  That’s because the incentive isn’t a random prize; it’s an emotionally affirming action, tied to an experience you’ve already decided is important to you.

From my most favorite site I just discovered: Scatter/Gather. The entire article is here.  


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