e-Portfolios

I've been having fun learning new stuff and putting together a new project. That and a couple of other opportunities at work have been been keeping me busy. And that has meant less blogging time. But I've missed this place for me to reflect on my work, so I'm carving out time to be here.

I am frequently asked about e-portfolios for our students. Many of our students graduate from programs like graphic design and photography, where portfolios of their work are used to show potential employers what they can do. In the past, this would be done with a paper portfolio. But these days, students are looking for something that looks more technical. that separates them from their competitors, and has a wider reach. And all that means an e-portfolio! I've also had the person who facilitates the Interpreting program approach me. Those students need a place to show their skills. That might mean an e-portfolio, too!

So, I'm building a site to compare the various products available now. I'm using my own information: resume, video, photography, and text, so you will be able to see how different sites present the same information. Also, I will add links to scholarly articles on portfolios, especially as a tool for professional development, so you can learn about best practices in using e-portfolios.

I'm including some sites you might not automatically think of when you think "e-Portfolio", as well as some products that are marketed for just that purpose. Here are the products I'm including:

VisualCV
Blogger
Do You Buzz
WikiSpaces
FolioSpaces
Adobe PDF
SlideShare
Prezi
Google Sites
CarbonMade
DripBook
Big Black Bag
Desire2Learn

I'll let you know when the site is up -- hopefully by April 1. 

DevLearn 10

I'm at DevLearn 10. It's not as good as other conferences I've been to, and after Educause last month, seems down right puny. The day started out great with a "breakfast Bytes" session run by Terrance Wing. The topic was social media, and although Terrance had some opinions about the subject, he kept things low key. The most important take away was this: If you want to incorporate social media into your learning, find a problem and then ask the group to solve it. That appealed to my little constructivist heart. He also discussed the issues that arise between control (of information, of knowledge, of brand) and the democratizing force of social media. Honey, that ship has sailed. The mantra of my generation: Power to the people has come to pass. The power is with the people, get over it. The problem now is that companies will be pretending that hasn't happened, and be missing the boat. It makes me think of the story my marketing teacher in business school used to tell about the development of transistors. That technology was known to US manufacturers, but there was such an investment in vacuum tubes that we didn't go there. So Japan, who was forced by WWII agreements to not have a standing army and had gobs of money to invest, invested in transistors. And the rest is history.

So we need to realize that social media is a part of the equation. It is democratizing by nature. And it will not be controlled.

So what are you going to do about it?

Educause Conference, Day One

Today was my first day at Educause, in Anaheim, CA. Wow, this is one big conference.today was the pre conference day, and I already feel a little overwhelmed!

My first session today was "Pedagogical Consideration in Implementing Social Media: Twitter, Facebook, YouTube, and More"
"This session will focus on social media and how these tools can be used both inside and outside the classroom. Many of us are already avid users of social media because the marvelous technology allows us to do so many different things. This session will share perspectives from both the pedagogical side and online community-building sides, as well as encourage participants to become part of the conversation and share their experiences. Participants will be able to evaluate social media tools relative to their personal and institutional goals to determine which tool might be beneficial to achieve those goals. Attendees will also develop support networks through leveraging social media tools and sites to facilitate best practices and collaboration during and after the conference."

The session was presented by Tanya Joosten Interim Associate Director, Learning Technology Center,University of Wisconsin-Milwaukee, and Shannon Ritter, Coordinator of Auditions, Interviews, and Admissions, School of Theatre, The Pennsylvania State University. They did a great job. There are some new tools I learned about.   

http://www.pearltrees.com/

A way to organize what you love on the web. Looks cool in concept, but can check it out because it uses Flash. And my iPod doesn't.

http://foursquare.com/android/

This phone app gives you an opportunity to learn about your community. I love yelp, so I'm looking forward to using this app.

http://www.twazzup.com

This site is my new favorite. It combines tweets to a hash tagged source, your links and documents. You really need to check this out.

Your Personal Value Proposition: Choose Your Own Adventure!

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Several times, over the course of this year, I have been invited to coffee or lunch by folks who want to talk about their job search with me. Sometimes they are interested in a job at the university where I work. Sometimes they want a job in instructional design. I enjoy these conversations because they have really helped me to deconstruct my strategy for getting a job.

Most folks, even folks that use social networks like LinkedIn, go about the job search process in a rather "rat shot" fashion -- throw enough resumes at it and eventually one of them will stick. It's the "even a blind chick gets a piece of corn once in a while" approach. The problem is that there are a whole lot of blind chicks out there pecking away. Somehow you need to separate yourself from the flock.

A job search is like any sales transaction. If what you are selling isn't what the person in front of you is buying, then you are not going to make a sale. Period. To improve your odds, I suggest you start thinking about your personal value proposition A value proposition, according to Wikipedia, is " an analysis and quantified review of the benefits, costs and value that an organization can deliver to customers and other constituent groups within and outside of the organization."  A personal value proposition looks at your personal skills, experiences, and values, instead of those of the organization. 

Constructing your personal value prop can be done in four major steps:

1. Determine your market. 

• Focus, focus focus! It may feel counterintuitive to narrow down your search, but doing so will ensure that your offering is actually what the potential employers are looking for. You need to state in one to two short sentences what industry and job you are seeking. It needs to be crystal clear to you. 
• Know what that market values. This isn't the time for guess work and assumptions. Even if you have worked in this sector in the past, you need to take the time to go through the analysis. Do not assume that what was valued in the past is what is valued now. You can get this information in two ways, and I suggest you do both. First, find people who are currently working in that area, and interview them. What are the most important attributes their employers are looking for? What skills and experience do they think are the most valuable. Second, look for as many job postings for these positions as possible. make a spreadsheet of the skills and requirements these people are looking for, and tabulate the most desired skills and requirements.
• Go beyond skills and experience to gestalt. Gestalt is "a configuration or pattern of elements so unified as a whole that it cannot be described merely as a sum of its parts." In other words, it is the essence or flavor of your potential future company. Study their website, their thought leaders blogs, their employees' responses to questions on LinkedIn. Who are these people? What values rule their life?

2. Determine your gaps and take steps to bridge them.

• Using the list of key skills and experience you created in step one, take a very hard look at your own skills and experience. What are you missing? Again, I can't stress enough that you need to not get stuck in the past. It makes no difference how qualified you were in the past. All that matters now is today. Make a list of the things that you seem to be lacking, based on your research. 
• Are any of these items things you simply can't fix? For example, if you need 5 years of experience in a particular area, and you have none, you can't get into your "way back machine" and fix that. You need to consider that this is NOT an field that you are going to be able to find work in. 
• Make a list of skills and experiences that you need in order to bring your own skills and experience up to date. Make a plan for how you are going to do this. This is where you need to put your energy right now, not in sending out a zillion resumes to anything that looks remotely like a possibility. 

3. Determine how you can differentiate yourself from the flock.

• What requirement does your potential future employer have that you meet in a wonderful and unique way? How does your work ethic, your values, your experience, your skills, meet that need in a way that no other candidate can match?
• You need to tell a coherent story that connects every data point in your history into a big ol' arrow pointing at your potential future employer.  
• Using your research about the gestalt of your potential future employer, determine how your experience, skills, and values make you a match.

4. Develop your resume and other "customer facing" materials.

• Everything in your resume, portfolio, and other materials needs to support your value proposition. Take a hard look at every line, especially of your resume. This isn't a place to put everything you have done in your life. This is the place to prove that you have the skills and experience to be successful in your new job. Start by cutting everything that doesn't do that.
• Use all the free space to offer proof of your experience and skills. Think result, not job duties. What have you accomplished? Don't assume your future employer is going to be able to read between the lines and connect the dots. They don't need to -- there is a big stack of resumes on her desk, so why should she work hard to read yours?
• Your materials need to be focused. That means you might have a resume that is suitable for this job only. I can hear your moans of pain from here! Too much work? Not really -- since you are being quite focused in your search, you are doing the same amount of work as you would have if you were sending out a zillion resumes, just differently. 
• Remember to prove to them how you are a member of their tribe. Tell them the story that links you to them. Back in the day, we did this by connecting to a person who was already an insider. You still need to do this, but even more, you need to help your potential future employer understand that you are indeed one of their flock. 

Is this a lot of work? Well, yes. But you will have a much more successful outcome -- for one thing, if you follow these steps, you will really understand who you are going to work for, and you are likely to be happier. And they are likely to be happier with you, as well. Good luck!

YouTube's Audio Transcription

I'm attending The Future of Reading conference at RIT next week. (Side note: Margaret Attwood is the Keynote speaker. I love her stuff and am thrilled to be seeing her!).  The conference is being conducted by the School of Print Media. The program looks really exciting and I am eagerly looking forward to attending.

One thing that wasn't very exciting is that the organizers have posted videos to YouTube. They weren't professionally captioned and only used the new captioning feature in YouTube. And the results? Terrible! The captions are so far from the spoken words as to be almost completely gibberish. There is no way that a person relying on captions could understand what this video was about at all. I'm disappointed -- I was hoping this would be an inexpensive way to get content captioned. Don't rely on the automatic transcribing feature on YouTube to make your video accessible.

Late addition: I heard from one of the organizers and they are planning to create captions for this video. Good for them! But my main point still stands: Don't count on this as a way to make your content accessible.

And now more: I got the following email from the posters of the video.

futureofreading has replied to your comment on Future of Reading Symposium Social Media Tutorial:@claredygert Hi Clare. We had to wait several hours for YouTube's machine transcription. We have corrected the captioning and it now work's properly.

And it does seem to be working better. I guess the final lesson to be sure to check your video to make sure the transcription is actually working!

Thinking about Social Media

Way back, kids, back in the dawn of time -- like maybe twenty years ago -- my interest in the Internet had two major prongs.

One was the access to information. To me, the potential of the Internet was the ability  to research the topic of my choice with ease. I wanted a super public library mated with The Whole Earth Catalog.  What it turned out to be was so much more than I could have ever hoped.

The second major prong was the idea of the social net. From the very beginning I was involved in "lists"  where I could connect with other people who shared interests like me. It didn't matter if I was the only one like me in Rochester, NY. There was someone else in Garland, TX or Billings, MT and not only could we easily find each other, but we could talk via email as much as we wanted to.

With the advent of the term "social media", all the cool kids are thinking about how this aspect of the Web is changing our lives, how we do business, how we connect. Here is a site you might want to check out: Social Media Today's primary mission is to "help global organizations create purpose-built B2B social communities designed to achieve specific, measurable corporate goals by engaging exactly the customers and prospects you most want to reach." It is also an aggregator of writing about social media and the social web. You can also add your own blog to their lineup. Check it out!

What is the Future of e-Learning?

Just recently, someone asked me, "Where do you think eLearning is going to be in the next 3 to 5 years, given the rise of "Web 2.0" and social media? Great question! I think the seeds of the future are here, in front of us.

One of the ideas I collected when I was an MBA student at the Simon School (excellent program, by the way!) was that notion of information costs. Information costs mean that decision making is more effective when it is executed closest to the place where the question arises because detail and meaning are lost in the transfer of information. For example, let's say you own a big retail chain that caters to the 20 something crowd. And you aren't a 20 something. You are a 50 something who has money and business experience, but not the life that is typical of your typical customer.

When you are deciding what merchandise you should stock, you are probably doing a lot of things like asking representative samples of your customers their opinions and using statistical analysis to determine what you are selling. Those sorts of things are what people do to answer the question, "How many pairs of skinny jeans should I buy this quarter?"

But the 20 something salesclerk in your shop knows that people try on your faded and ripped jeans but they rarely buy them. She knows that they like the edgey look but they hate the fact that the waist band is just a smidge too tight. She knows that if the waistband was, say 1/8" bigger, people would be buying those faded and ripped jeans every time. And since your biggest competitor doesn't offer them, you would be selling them to everyone who wanted them.

So the 20 something salesclerk who you pay a little over minimum wage, actually knows more about your business than you do. Why? Because she is closer to the place where the customer is making the decision about what pair of jeans to buy. If you could somehow empower that 20 something salesclerk to actually order the stock for her store (oops, I mean YOUR store!), you might actually do better than you are doing now.

What does this mean for eLearning? That most efficient decision for what to learn is the one made by the student.

The World Wide Web is becoming more and more democratizing as it develops. Where content was more or less controlled by subject matter experts or webmasters in the past, now we see content being developed by unlikely individuals (like me!) and groups of people. Now we have blogging and crowd sourcing. Anyone can be located and linked to or friended. Universities are making their teaching content available for free. Search engines are incredibly powerful. This means learners will be able to and want to direct their own learning. They won't be looking to anonymous experts in text books, or for Grand Poopbas of Learning to tell them what they need to learn and in what order.

So we are now in a time when the efficiency of learner-directed learning can be combined with easily located and rich content. And here's another factor. Employers are asking their teams to actually create knowledge. Unless you want a job that uses the phrase, "Do you want fries with that?", that's what you are going to be asked to do. Most of the other kind of jobs, the jobs our fathers had, have moved to other locations where labor is cheaper than it can be here.

So what changes to our eLearning does this demand?

It is critically important that we give our students a framework for evaluating their own gaps in skill, experience, and knowledge. If they don't have a way to determine those gaps, they can't accurately determine what they need to learn. I don't think I can ever think of an instance where a course or a class started with a methodology for the student to self-evaluate. Either the instructor assumed that if I was in the class I need to know the material, or the instructor managed the evaluation process and owned the results. This is going to have to stop. I predict that students will simply not participate in learning experiences that don't include this element.

Additionally, our content needs to be chunked in to smaller bites and indexed so that learners can locate the specific piece they want to find. Learners need an easy way to build on existing content, to make connections with others and to vet the expertise of their fellow collaborators. That's what the future of eLearning will look like.

If this has happened in the last twenty years, what will the next twenty bring?

It's amazing to me how fast the social web has unfolded.

Social Media for You/Your Business/Your Cause

I seem to be having coffee with a growing number of people and giving them some advice on how to use social media to promote themselves, their small business or their favorite cause. So I am constantly out on the web, trolling for ideas.

This week I came across and article by Mark Hayward that included these pointers. His article included 30; I'm sifting out my favorites for your reading pleasure. If you want to read the entire thing (well worth it!), you can find it here.

3. When used properly, a small video camera like a Flip and a standard digital camera (or just an iPhone), can be like having your own marketing department.

4. Instead of trying to be everywhere in the social media space, determine what online activities work best for your business and focus your attention there.

5. Search Engine Optimization(SEO) is important but it needs to be combined with a well distributed plan for Search Engine Visibility (SEV).

6. Conceptualizing and then defining your social media goals can help to keep you on track.

8. Get to know the online influencers in your small business niche, as well as, the social media pros.

10. Uploading well titled and tagged videos to YouTube and photos to FLICKR can drastically improve your Search Engine Visibility.

12. Technology changes daily. Read often.

16. Spamming and jamming your business down the throats of potential customers only drives business away.

17. Not everyone is going to like you, so be prepared to get flamed and read negative reviews.

19. Your backstory matters and weaving it into your online business persona is important.

23. When starting your social media marketing efforts for your small business you will get frustrated. Try to keep a long term outlook like six months to a year.

24. Don’t discount the power of niche forums that are related to your small business.

26. If you are using social media as a customer service tool, when something goes wrong (and it always does!), being sincere, humble, and apologetic will be greatly appreciated by your future potential customers.

27. Utilizing free email lists like Help A Reporter Out (HARO) can help you find valuable public relations and news opportunities for your business.

28. Social media in the short term does not work. You must be in it for the long term and be persistent, consistent, and committed.

29. Anyone who owns a small business can ‘do’ social media, but NOT everyone ‘does’ it. (And that is your true competitive advantage.)

Buzzing

Well, Buzz is here. And that changes everything. Again.

It definitely feels like most of my demographic -- the other middle aged ladies -- aren't going to be heavy adopters of social media, unless it is going to be something that serves it all up for them in one place like AOL used to do and Facebook seems to do now.  At least most of my friends (the intrepid Vicki being one very notable exception) don't seem to be as excited about the world of networks and mashups as I am. 

My whole life has been waiting for mashups, the ability to put a bit of this with a chunk of that, as my interests and areas of exploration change and develop.  I like things together and organized. Back in the olden days, say 1999, I made websites with my favoirtie links, very crude efforts at mashups.  Later, when PBWiki made the scene, I used a wiki to accomplish this. (Now PBWiki is an "online collaboration space"!)  Now with IGoogle I can do it with practically no effort.  Here is an article on Mashable about how to get Buzz, Facebook, and Twitter in one place.

Beyond iGoogle, this week I am exploring the fan page functionality on Facebook.  I am involved with a number of organizations that would benefit from someone knowing about this.Personally, this also looks like a way I could reach people interested in consulting relationships with me.  Like anything the better I understand what I actually want to achieve, the more likely I will be to achieve it!  Stand by for more on this topic - I think this is going to be a major theme in my blogging this year.